Framework · 6 min read
Measuring artisan livelihood impact without a separate reporting exercise
Impact reporting in artisan programmes is usually a second job: the commerce happens in one place, and every quarter somebody rebuilds the numbers somewhere else. The reconstruction is where credibility is lost, because no figure in the report can be traced to a record.
The rule: every reported figure links to a row
If a number in a funder report cannot be clicked through to an order, a ledger entry or a verified product, it is an assertion. The design goal is that the report is a query over the operating system, not a document assembled beside it.
The five metrics that carry the most weight
These are derivable directly from transaction data, with no survey instrument required.
- Makers with at least one verified product published
- Makers with at least one settled payable in the period
- Median earnings per active maker, and the distribution — not just the mean
- Repeat production rate: makers who submitted again after being paid
- Techniques kept in active production, including endangered ones
What surveys are still needed for
Transaction data cannot tell you about household decision-making, dignity, or whether income displaced other work. Keep the qualitative instrument — but stop using it to produce numbers the ledger already holds more accurately.
Comparability across a portfolio
Funders comparing grantees need a shared data model, not a shared template. When every programme runs on the same rails, a weaving cooperative and a refugee livelihoods programme produce structurally identical evidence, and portfolio-level analysis stops being a guess.
What happens after the grant
The strongest signal in artisan livelihood investment is whether the earning channel continues without the grant. Measure it directly: production and settlement volume in the two quarters after funding ends.
No call required
Evidence model overview
The full set of records Zevyla produces, how each is verified, and how they map onto common livelihood and market-systems indicators.
Keep reading
Artisan provenance, explained: what a claim has to prove
What 'handmade' and 'ethically sourced' actually have to prove, why most artisan provenance claims fail scrutiny, and the record structure that makes one verifiable.
GuideVoice-first onboarding: getting makers onto a system they can't read
A practical guide to onboarding artisan producers using voice notes and photographs instead of forms, for cooperatives and programmes working across languages and literacy levels.
